Search results for Books (showing 1-25 of 386 books)

Fast Food Nation: The Dark Side of the All-American Meal Author: Eric Schlosser ISBN-13: 9780060938451 - ISBN-10: 0060938455 Currently 4/5 Stars. 604 Book Type: Paperback Publication Date: 2002


Purple Cow, New Edition: Transform Your Business by Being Remarkable Author: Seth Godin ISBN-13: 9781591843177 - ISBN-10: 1591843170 Currently 4.5/5 Stars. 2 Book Type: Hardcover Publication Date: 2009 The Market's bargain prices are even better for Paperbackswap club members! Retail Price: ~~$23.95~~ Buy New (Hardcover): $16.90 (save 29%) or Become a PBS member and pay $13.00+1 PBS book credit (save 45%)


Positioning: The Battle for Your Mind Author: Al Ries, Jack Trout ISBN-13: 9780071373586 - ISBN-10: 0071373586 Currently 4.1/5 Stars. 5 Book Type: Paperback Publication Date: 2000


The Fall of Advertising and the Rise of PR Author: Al Ries, Laura Ries ISBN-13: 9780060081997 - ISBN-10: 0060081996 Currently 2.3/5 Stars. 4 Book Type: Paperback Publication Date: 2004


Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty Author: Rick Barrera ISBN-13: 9781591840619 - ISBN-10: 1591840619 Currently 3/5 Stars. 1 Book Type: Hardcover Publication Date: 2004


Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea Author: Bill Schley, Carl Nichols Jr. ISBN-13: 9781591841128 - ISBN-10: 1591841127 ? Book Type: Hardcover Publication Date: 2005


Product Strategy for High Technology Companies Author: Michael E. McGrath ISBN-13: 9780071362467 - ISBN-10: 0071362460 ? Book Type: Hardcover Publication Date: 2000


Framework for Marketing Management (3rd Edition) Author: Philip Kotler, Kevin Lane Keller ISBN-13: 9780131452589 - ISBN-10: 0131452584 ? Book Type: Paperback Publication Date: 2006


SPARK: Be More Innovative Through Co-Creation Author: John Winsor ISBN-13: 9781419503160 - ISBN-10: 1419503162 ? Book Type: Hardcover Publication Date: 2005


Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Author: Eisha Armstrong ISBN-13: 9781736929612 - ISBN-10: 1736929615 ? Book Type: Paperback Publication Date: 2021


Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin, Seth Godin ISBN-13: 9781591840213 - ISBN-10: 159184021X Currently 3.8/5 Stars. 28 Book Type: Hardcover Publication Date: 2003


A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century Author: Scott Bedbury, Stephen Fenichell ISBN-13: 9780142001905 - ISBN-10: 0142001902 Currently 4/5 Stars. 1 Book Type: Paperback Publication Date: 2003 The Market's bargain prices are even better for Paperbackswap club members! Retail Price: ~~$16.00~~ Buy New (Paperback): $12.79 (save 20%) or Become a PBS member and pay $8.89+1 PBS book credit (save 44%)


The Experience Economy: Work Is Theatre Every Business a Stage Author: B. Joseph Pine II, James H. Gilmore ISBN-13: 9780875848198 - ISBN-10: 0875848192 ? Book Type: Hardcover Publication Date: 1999


Managing the Design Factory Author: Donald G. Reinertsen ISBN-13: 9780684839912 - ISBN-10: 0684839911 ? Book Type: Hardcover Publication Date: 1997 The Market's bargain prices are even better for Paperbackswap club members! Retail Price: ~~$35.00~~ Buy New (Hardcover): $22.59 (save 35%) or Become a PBS member and pay $18.69+1 PBS book credit (save 46%)


The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Author: Laura Ries, Al Ries ISBN-13: 9780887309373 - ISBN-10: 0887309372 Currently 4/5 Stars. 3 Book Type: Hardcover Publication Date: 1998


The Ten Faces of Innovation : IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization Author: Thomas Kelley, Jonathan Littman ISBN-13: 9780385512077 - ISBN-10: 0385512074 Currently 2.3/5 Stars. 3 Book Type: Hardcover Publication Date: 2005


Positioning: The Battle for Your Mind, 20th Anniversary Edition Author: Al Ries, Jack Trout ISBN-13: 9780071359160 - ISBN-10: 0071359168 ? Book Type: Hardcover Publication Date: 2000


Lovemarks: The Future Beyond Brands Author: Kevin Roberts ISBN-13: 9781576872048 - ISBN-10: 1576872041 Currently 3.5/5 Stars. 1 Book Type: Hardcover Publication Date: 2004


How to License Your Million Dollar Idea: Everything You Need to Know to Make Money from Your New Product Idea Author: Harvey Reese ISBN-13: 9780471580508 - ISBN-10: 0471580503 ? Book Type: Paperback Publication Date: 1993


Wordcraft : The Art of Turning Little Words into Big Business Author: Alex Frankel ISBN-13: 9781400051045 - ISBN-10: 1400051045 Currently 4/5 Stars. 1 Book Type: Hardcover Publication Date: 2004


Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future Author: Patrick Hanlon ISBN-13: 9781451655315 - ISBN-10: 1451655312 ? Book Type: Paperback Publication Date: 2011 The Market's bargain prices are even better for Paperbackswap club members! Retail Price: ~~$17.99~~ Buy New (Paperback): $13.79 (save 23%) or Become a PBS member and pay $9.89+1 PBS book credit (save 45%)


The Edge: 50 Tips from Brands that Lead Author: Allen P. Adamson ISBN-13: 9780230342248 - ISBN-10: 0230342248 ? Book Type: Hardcover Publication Date: 2013 The Market's bargain prices are even better for Paperbackswap club members! Retail Price: ~~$27.00~~ Buy New (Hardcover): $18.40 (save 31%) or Become a PBS member and pay $14.50+1 PBS book credit (save 46%)


Winning at New Products: Accelerating the Process from Idea to Launch Author: Robert G. Cooper ISBN-13: 9780738204635 - ISBN-10: 0738204633 ? Book Type: Paperback Publication Date: 2001


Let Them Eat Cake : Marketing Luxury to the Masses - As well as the Classes Author: Pamela Danziger ISBN-13: 9780793193073 - ISBN-10: 0793193079 ? Book Type: Hardcover Publication Date: 2005


The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition) Author: Thomas T. Nagle, Reed K. Holden, Reed Holden ISBN-13: 9780130262486 - ISBN-10: 013026248X ? Book Type: Hardcover Publication Date: 2002

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