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The Ten Faces of Innovation : IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
The Ten Faces of Innovation IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Author: Thomas Kelley, Jonathan Littman
In The Art of Innovation, IDEO's managing director Tom Kelley described IDEO’s "deep dive" approach to successful product creation. Their focus on brainstorming and teamwork has resulted in world-wide acclaim as the leading design and innovation firm in the world. In BEAT THE DEVIL'S ADVOCATE, Kelley reveals the strategies IDEO uses...  more »
ISBN-13: 9780385512077
ISBN-10: 0385512074
Publication Date: 10/18/2005
Pages: 272
Rating:
  • Currently 2.3/5 Stars.
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2.3 stars, based on 3 ratings
Publisher: Currency
Book Type: Hardcover
Members Wishing: 0
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