Godin is the author of 11 books; his
Free Prize Inside was a Forbes Business Book of the Year in 2004, in its first two years of release,
Purple Cow sold over 150,000 copies in more than 23 printings.
The Dip was a Business Week and New York Times bestseller. And Godin has called his free ebook
Unleashing the Ideavirus the most "popular ebook ever written". In the early 1990s he created a ten book series for children titled
Worlds of Power, which was written by various writers. In each the plot of a single video game was told in a novelized form.
Beginning with
Permission Marketing, Godin uses the concepts discussed in the books to promote the book. For
Permission Marketing, Godin gave 1/3rd of the book away for free to anyone who sent an e-mail. For
Unleashing the Ideavirus, Godin released the entire eBook on the internet for free, which led to eventual publishing deals in 41 countries and a public speaking career. For
Purple Cow, Godin crated a milk carton container for the book which generated attention from work colleagues. For
Tribes, Godin launched an exclusive online community for the first 3000 people who pre-ordered the book.
Bibliography
- Book online - Detailing the idea of Viral marketing