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The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR
Author: Al Ries, Laura Ries
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ISBN-13: 9780060081997
ISBN-10: 0060081996
Publication Date: 5/1/2004
Pages: 320
Rating:
  • Currently 2.3/5 Stars.
 4
2.3 stars, based on 4 ratings
Publisher: HarperBusiness
Book Type: Paperback
Other Versions: Hardcover
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 reviewed The Fall of Advertising and the Rise of PR on
A humorous take on the subject. I found this to be an amusing and to some extent eye opening read. I have not looked at advertising the same way since and I have hung onto this book for quite a few years. It's nerd-tastic!


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