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Product Strategy for High Technology Companies
Product Strategy for High Technology Companies
Author: Michael E. McGrath
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on gr...  more »
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ISBN-13: 9780071362467
ISBN-10: 0071362460
Publication Date: 10/12/2000
Pages: 400
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Publisher: McGraw-Hill
Book Type: Hardcover
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