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Up the Loyalty Ladder
Up the Loyalty Ladder
Author: Murray Raphel, Neil Raphel el
Here are the 1-2-3 steps to convert prospects to shoppers to customers to clients to advocates-at the top of the Loyalty Ladder. Dozens of illustrative anecdotes, real life examples and facts to reveal the enormous edge customer focused businesses have over their competition-and the steps they take to gain an advantage. An International bes...  more »
ISBN-13: 9780887307256
ISBN-10: 0887307256
Pages: 290
Edition: 1st
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Publisher: Harpercollins
Book Type: Hardcover
Members Wishing: 0
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