Up the Loyalty Ladder Author:Murray Raphel, Neil Raphel el Here are the 1-2-3 steps to convert prospects to shoppers to customers to clients to advocates-at the top of the Loyalty Ladder. Dozens of illustrative anecdotes, real life examples and facts to reveal the enormous edge customer focused businesses have over their competition-and the steps they take to gain an advantage. An International bes... more »t seller translated into five languages.« less