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Search - Permission Marketing : Turning Strangers into Friends and Friends into Customers With a New Afterword by the Author

Permission Marketing : Turning Strangers into Friends and Friends into Customers With a New Afterword by the Author
Permission Marketing Turning Strangers into Friends and Friends into Customers With a New Afterword by the Author
Author: Seth Godin, Don Peppers
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that...  more »
ISBN-13: 9780684865539
ISBN-10: 068486553X
Publication Date: 4/2000
Pages: 256
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Publisher: Touchstone Books
Book Type: Paperback
Members Wishing: 0
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