Hubbard was born in Bloomington, Illinois, to Silas Hubbard and Juliana Frances Read. He grew up in Hudson, Illinois, where his first business venture was selling Larkin soap products, a career which eventually brought him to Buffalo, New York. His innovations for Larkin included premiums and "leave on trial". His best-known work came after he founded Roycroft, an Arts and Crafts movement community in East Aurora, New York in 1895. This grew from his private press, the Roycroft Press, which was inspired by William Morris's Kelmscott Press. (Although called the "Roycroft Press" by latter-day collectors and print historians, the organization called itself "The Roycrofters" and "The Roycroft Shops".)
Hubbard edited and published two magazines,
The Philistine and
The Fra.
The Philistine was bound in brown butcher paper and full of satire and whimsy. (Hubbard himself quipped that the cover was butcher paper because: "There is meat inside.") The Roycrofters produced handsome, if sometimes eccentric, books printed on handmade paper, and operated a fine bindery, a furniture shop, and shops producing modeled leather and hammered copper goods. They were a leading producer of Mission Style products.
Hubbard's second wife, Alice Moore Hubbard, was a graduate of the New Thought-oriented Emerson College of Oratory in Boston and a noted suffragist. The Roycroft Shops became a site for meetings and conventions of radicals, freethinker, reformers, and suffragists. Hubbard became a popular lecturer, and his homespun philosophy evolved from a loose William Morris-inspired socialism to an ardent defense of free enterprise and American know-how. Hubbard was much mocked in the press for "selling out".
In 1908, Hubbard was the keynote speaker at the annual meeting of The Society in Dedham for Apprehending Horse Thieves. In 1912, the famed passenger liner the
Titanic was sunk after hitting an iceberg. Hubbard subsequently wrote of the disaster, singling out the story of Ida Straus, who as a woman was supposed to be placed on a lifeboat in precedence to the men, but she refused to board the boat: "Not I...I will not leave my husband. All these years we've traveled together, and shall we part now? No, our fate is one."
Hubbard then added his own stirring commentary:
"Mr. and Mrs. Straus, I envy you that legacy of love and loyalty left to your children and grandchildren. The calm courage that was yours all your long and useful career was your possession in death. You knew how to do three great things...you knew how to live, how to love and how to die. One thing is sure, there are just two respectable ways to die. One is of old age, and the other is by accident. All disease is indecent. Suicide is atrocious. But to pass out as did Mr. and Mrs. Isador Straus is glorious. Few have such a privilege. Happy lovers, both. In life they were never separated and in death they are not divided."