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The Art of Selling to the Affluent : How to Attract, Service, and Retain Wealthy Customers  Clients for Life
The Art of Selling to the Affluent How to Attract Service and Retain Wealthy Customers Clients for Life
Author: Matt Oechsli
This insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales ...  more »
ISBN-13: 9780471703235
ISBN-10: 0471703230
Publication Date: 12/27/2004
Pages: 256
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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