Melanie B. (tamajinn) reviewed on 4/22/2006 + 64 more book reviews

Very comprehensive book detailing how to make it in the greeting card (and other novelties) world.

From the back cover:
"This book takes you on a tour of the entire market, from greeting cards to all types of related products. You'll learn how a greeting card company works and get a feel for how they assign projects and what they tend to look for in terms of industry trends. You'll also learn how to spot trends adn turn them into marketable words that a greeting card company will buy. And you'll learn what steps you can take to build a profitable relationship with a greeting card company to keep the checks coming steadily."

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