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Book Review of Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing
Author: Harry Beckwith
Genre: Business & Money
Book Type: Hardcover

Karen C. (karencowan) reviewed on 2/4/2012 + 17 more book reviews

Excellent book for anyone in the insurance industry, or ANY market where your "product" isn't tangible. The tips in here are priceless!

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