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Selling the Invisible : A Field Guide to Modern Marketing
Selling the Invisible A Field Guide to Modern Marketing
Author: Harry Beckwith
Named one of the ten best business and management books of all time, Selling the Invisible: A Field Guide to Modern Marketing explores how markets work and how prospects for services--as distinguished from products--think. A treasury of strategies, Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, includ...  more »
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ISBN-13: 9780446520942
ISBN-10: 0446520942
Publication Date: 3/1/1997
Pages: 272
Rating:
  • Currently 4/5 Stars.
 13
4 stars, based on 13 ratings
Publisher: Warner Business Books
Book Type: Hardcover
Other Versions: Paperback, Audio Cassette, Audio CD
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 reviewed Selling the Invisible : A Field Guide to Modern Marketing on + 17 more book reviews
Excellent book for anyone in the insurance industry, or ANY market where your "product" isn't tangible. The tips in here are priceless!
reviewed Selling the Invisible : A Field Guide to Modern Marketing on + 18 more book reviews
Great book for anyone selling a service. Beckwith delivers great ideas and thoughts.


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