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The Wallet Allocation Rule: Winning the Battle for Share
The Wallet Allocation Rule Winning the Battle for Share
Author: Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye
Companies spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. Unfortunately, these metrics don't link to what matters most: share of wallet. The Wallet Allocation Rule presents a revolutionary approach for winning the battle for share of customers...  more »
ISBN-13: 9781119037316
ISBN-10: 111903731X
Publication Date: 2/9/2015
Pages: 240
Edition: 1
Rating:
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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