Skip to main content
PBS logo
 
 

Search - Up Close and Personal? Customer Relationship Marketing at Work

Up Close and Personal? Customer Relationship Marketing at Work
Up Close and Personal Customer Relationship Marketing at Work
Author: Paul Gamble, Merlin Stone, Neil Woodcock
* Includes a new free CD-ROM * Published in association with IBM and Ogilvy Customer Relationship Marketing, CRM, remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ideas involving keeping in touch and responding to customer c...  more »
ISBN-13: 9780749430870
ISBN-10: 0749430877
Publication Date: 1/1/2000
Pages: 288
Rating:
  ?
0 stars, based on 0 rating
Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.