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Unleashing The Idea Virus
Unleashing The Idea Virus
Author: Seth Godin, Malcolm Gladwell
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus,<...  more »
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ISBN-13: 9780743504232
ISBN-10: 0743504232
Publication Date: 3/1/2001
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Publisher: Sound Ideas
Book Type: Audio CD
Members Wishing: 1
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