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The Truth About What Customers Want
The Truth About What Customers Want
Author: Michael R. Solomon
Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action. In The Truth About What Customers Want, world-renowned customer behav...  more »
ISBN-13: 9780137142262
ISBN-10: 0137142269
Publication Date: 10/26/2008
Pages: 224
Edition: 1
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Publisher: FT Press
Book Type: Paperback
Members Wishing: 0
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