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Think Like Your Customer : A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Think Like Your Customer A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Author:Bill Stinnett How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the... more » things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys. In addition, you receive:
Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader
Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers