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No Size Fits All: From Mass Marketing to Mass Handselling
No Size Fits All From Mass Marketing to Mass Handselling
Author: Tom Hayes, Michael S. Malone
Today's markets have splintered into millions of powerful consumer communities- how can businesses adapt? — It's no secret that traditional mass marketing- network television, newspapers, direct mail-is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business i...  more »
ISBN-13: 9781591842675
ISBN-10: 1591842670
Publication Date: 11/12/2009
Pages: 288
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Publisher: Portfolio Hardcover
Book Type: Hardcover
Members Wishing: 0
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