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Selling the Dream
Selling the Dream
Author: Guy Kawasaki
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and...  more »
ISBN-13: 9780887306006
ISBN-10: 0887306004
Publication Date: 8/3/1992
Pages: 352
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: Collins
Book Type: Paperback
Members Wishing: 0
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