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Selling to the Affluent
Selling to the Affluent
Author: Thomas J. Stanley
In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into differe...  more »
ISBN-13: 9780070610491
ISBN-10: 0070610495
Publication Date: 8/1/1997
Pages: 477
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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