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Reconnecting With Customers: Building Brands & Profits in The Relationship Age
Reconnecting With Customers Building Brands Profits in The Relationship Age
Author: Jack Myers
As the Information Age evolves, welcome to The Relationship Age, where relationships come first, the deal second. In today's global marketplace, the irrevocable trend is away from commoditization, and towards marketing and brand-based relationships. Integration is an imperative. Success demands we apply the new Three R's: Reconnecting, Relevan...  more »
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ISBN-13: 9781888232486
ISBN-10: 188823248X
Publication Date: 10/1998
Pages: 250
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Publisher: Knowledge Exchange
Book Type: Hardcover
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