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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
REPOSITIONING Marketing in an Era of Competition Change and Crisis
Author: Jack Trout, Steve Rivkin
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind?a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. A...  more »
ISBN-13: 9780071635592
ISBN-10: 0071635599
Publication Date: 10/9/2009
Pages: 224
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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