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Purple Goldfish Service Edition: The 12 Ways Hotels, Restaurants, and Airlines Win the Right Customers
Purple Goldfish Service Edition The 12 Ways Hotels Restaurants and Airlines Win the Right Customers Author:Stan Phelps, Brooks Briz Purple Goldfish Service Edition is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). Packed with over 100 examples, the book focuses on the 12 ways to do the ?little extras? to improve the customer experience for restaurants, hotels, and airlines. The end result is increas... more »ed sales, happier customers, and positive word of mouth.« less