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Purple Cow: Transform Your Business by Being Remarkable
Purple Cow Transform Your Business by Being Remarkable
Author: Seth Godin
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? — Godin showed that the traditional Ps that marke...  more »
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ISBN-13: 9781596597587
ISBN-10: 1596597585
Publication Date: 9/6/2011
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Publisher: Your Coach Digital
Book Type: Audio CD
Other Versions: Paperback, Hardcover
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