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Purple Cow: Transform Your Business by Being Remarkable
Purple Cow Transform Your Business by Being Remarkable
Author: Seth Godin, Seth Godin
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. — What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands...  more »
ISBN-13: 9781591840213
ISBN-10: 159184021X
Publication Date: 5/2003
Pages: 160
Rating:
  • Currently 3.8/5 Stars.
 28
3.8 stars, based on 28 ratings
Publisher: Portfolio Hardcover
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 0
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