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Purple Cow : Transform Your Business by Being Remarkable
Purple Cow Transform Your Business by Being Remarkable
Author: Seth Godin, Seth Godin
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. — What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands...  more »
ISBN-13: 9780141016405
ISBN-10: 014101640X
Publication Date: 1/27/2005
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Publisher: Gardners Books
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 1
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