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Purple Cow, New Edition: Transform Your Business by Being Remarkable
Purple Cow New Edition Transform Your Business by Being Remarkable
Author: Seth Godin
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - a...  more »
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ISBN-13: 9781591843177
ISBN-10: 1591843170
Publication Date: 11/12/2009
Pages: 208
Rating:
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4.5 stars, based on 2 ratings
Publisher: Portfolio Hardcover
Book Type: Hardcover
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