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Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
Overpromise and Overdeliver The Secrets of Unshakable Customer Loyalty
Author:
Companies like American Girl, Best Buy, Washington Mutual, and TiVo came out of nowhere to virtually own their respective markets. How did they scoop their bigger and wealthier competition? It wasn’t through a fat marketing budget. It was because they kept their promises . . . and not just any promises, but dangerously ambitious promises. ... more »
Author:
Companies like American Girl, Best Buy, Washington Mutual, and TiVo came out of nowhere to virtually own their respective markets. How did they scoop their bigger and wealthier competition? It wasn’t through a fat marketing budget. It was because they kept their promises . . . and not just any promises, but dangerously ambitious promises. ... more »
ISBN-13: 9780143062141
ISBN-10: 014306214X
Publication Date: 6/30/2006
Pages: 240
Rating: ?
ISBN-10: 014306214X
Publication Date: 6/30/2006
Pages: 240
Rating: ?
0 stars, based on 0 rating
Publisher: Penguin Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
