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Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences
Overpromise and Overdeliver How to Design and Deliver Extraordinary Customer Experiences - Revised Edition
Author: Rick Barrera
The Wall Street Journal and BusinessWeek bestseller-fully revised and updated — The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. — Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did t...  more »
ISBN-13: 9781591842682
ISBN-10: 1591842689
Publication Date: 4/30/2009
Pages: 240
Edition: Revised
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: Portfolio Hardcover
Book Type: Hardcover
Members Wishing: 0
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