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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
The Orange Code How ING Direct Succeeded by Being a Rebel with a Cause
Author: Arkadi Kuhlmann, Bruce Philp
How championing consumers led to ING Direct's revolutionary rise in the banking industry Since 1996, ING Direct has grown from a mere concept to an ocean-spanning global enterprise, with over 20 million customers and more than $300 billion in assets. From the time this Internet-based direct bank first launched in Canada, it focused...  more »
ISBN-13: 9780470287231
ISBN-10: 0470287233
Publication Date: 10/27/2008
Pages: 272
Rating:
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Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback, Audio Cassette, Audio CD
Members Wishing: 0
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