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The One to One Manager: Real-World Lessons in Customer Relationship Management
The One to One Manager RealWorld Lessons in Customer Relationship Management
Author: Don Peppers, Martha Rogers
Learn from the pioneers of Customer Relationship Management. — In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard...  more »
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ISBN-13: 9780385494083
ISBN-10: 0385494084
Publication Date: 10/19/1999
Pages: 288
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Publisher: Currency
Book Type: Hardcover
Other Versions: Paperback
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