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Marketing Services : Competing Through Quality
Marketing Services Competing Through Quality
Author: Leonard L. Berry
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights in...  more »
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ISBN-13: 9780743267410
ISBN-10: 0743267419
Publication Date: 4/16/2004
Pages: 228
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Publisher: Free Press
Book Type: Paperback
Other Versions: Hardcover
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