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All Marketers Are Liars: The Underground Classic that Explains How Marketing Really Works - and Why Authenticity is the Best Marketing of All
All Marketers Are Liars The Underground Classic that Explains How Marketing Really Works and Why Authenticity is the Best Marketing of All
Author: Seth Godin
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that $125 sneakers make our feet feel better ? and look cooler ? than a $25 brand. And believing it makes it true. As Seth Godin explains, great marketers don?t talk about features or even benefits. ...  more »
Audio Books swap for two (2) credits.
ISBN-13: 9781480561311
ISBN-10: 1480561312
Publication Date: 9/24/2013
Edition: MP3 Una
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Publisher: Brilliance Audio on MP3-CD
Book Type: MP3 CD
Other Versions: Paperback
Members Wishing: 0
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