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Managing Quality Service In Hospitality: How Organizations Achieve Excellence In The Guest Experience
Managing Quality Service In Hospitality How Organizations Achieve Excellence In The Guest Experience
Author: Robert C. Ford, Michael C. Sturman, Cherrill P. Heaton
MANAGING QUALITY SERVICE IN HOSPITALITY: HOW ORGANIZATIONS ACHIEVE EXCELLENCE IN THE GUEST EXPERIENCE, 1st edition teaches the concept of treating customers as guests and creating a "WOW" experience for them. Many other texts in this subject area skip over guest-focused service strategy in hospitality or service This text fully covers the topic ...  more »
ISBN-13: 9781439060322
ISBN-10: 1439060320
Publication Date: 2/14/2011
Pages: 544
Edition: 1
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Publisher: Delmar Cengage Learning
Book Type: Hardcover
Members Wishing: 0
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