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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Managing Customers for Profit Strategies to Increase Profits and Build Loyalty
Author: V. Kumar
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential...manage and reward existing customers based on their profitability...and inv...  more »
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ISBN-13: 9780132352215
ISBN-10: 0132352214
Publication Date: 1/20/2008
Pages: 320
Edition: 1
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Publisher: Wharton School Publishing
Book Type: Hardcover
Other Versions: Paperback
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