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Managing Customer Relationships: A Strategic Framework
Managing Customer Relationships A Strategic Framework
Author: Don Peppers, Martha Rogers
Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies."?Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "P...  more »
ISBN-13: 9780470423479
ISBN-10: 0470423471
Publication Date: 1/11/2011
Pages: 528
Edition: 2
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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