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Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Loyaltycom Customer Relationship Management in the New Era of Internet Marketing
Author: Frederick Newell
Strategies to build rock-solid customer loyalty in the age of E-commerce. Online retailers like Amazon.com and e-Bay are changing the face of shopping­­much as malls did in the 1970s­­and companies must master new rules to keep customers coming back. Loyalty.com shows companies how to shift their focus from impersonal database ma...  more »
ISBN-13: 9780071357753
ISBN-10: 0071357750
Publication Date: 2/22/2000
Pages: 325
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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