Loyalty Is Love Author:Beverly Koehn, Edited by Joe Schuler, Jr. Beverly Koehn s latest book, Loyalty is Love: How to Hold Clients Close for Life, coaches homebuilders, remodelers and industry associates on engineering the ideal customer experience. In this book, you ll obtain: Tools for coaching employees on how to serve customers from the heart; Strategies for understanding the psychology of customer buy... more »ing and satisfaction; Tips for protecting yourself from toxic client relationships; Ideas for increasing profitability; Methods to map customer experiences and expectations; and Techniques for winning referrals for the life of your business. While many of the stories are related to the housing industry, the lessons and application are universal.« less