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Harvard Business Review on Customer Relationship Management
Harvard Business Review on Customer Relationship Management
Author: C.K. Prahalad, Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Sam Hill
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.
ISBN-13: 9781578516995
ISBN-10: 1578516994
Publication Date: 1/15/2002
Pages: 224
Rating:
  • Currently 2.5/5 Stars.
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2.5 stars, based on 1 rating
Publisher: Harvard Business School Press
Book Type: Paperback
Members Wishing: 0
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