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The Guerrilla Marketing Handbook
The Guerrilla Marketing Handbook
Author: Jay Levinson, Seth Godin
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Ane...  more »
ISBN-13: 9780395700136
ISBN-10: 0395700132
Publication Date: 11/19/1994
Pages: 396
Rating:
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3 stars, based on 13 ratings
Publisher: Houghton Mifflin
Book Type: Paperback
Members Wishing: 0
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