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The Growth Gears: Using A Market-Based Framework To Drive Business Success
The Growth Gears Using A MarketBased Framework To Drive Business Success Author:Art Saxby, Pete Hayes WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn?t seem to be growing? You may be so operationally focused that you?ve ignored one of the most important aspects of an expanding business?working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Ha... more »yes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these ?gears? to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: ? Determine if your business is operationally oriented or market oriented ? Identify opportunities for business growth ? Understand why marketing execution is sometimes not effective ? Assure ongoing market relevance ? Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!« less