Noory became a guest host for
Coast to Coast AM (often abbreviated as "C2C") before replacing Ian Punnett as the Sunday night host. His first show was on April 28, 2001. On January 1, 2003, Noory took over week-night hosting duties from Art Bell, who had again decided to retire. On January 21, 2006, it was announced that Bell would return to C2C on Saturdays and Sundays, replacing Punnett on Saturdays, and Noory on the first two Sundays of the month. Bell returned to the air waves January 22, 2006 following his wife's death on January 5, 2006. While Punnett went on to host the
Coast to Coast Live spin-off on Saturday nights, Noory remained the week-night host. With Noory as host and Art Bell doing the weekends, C2C remained one of the most listened to late night talk radio shows.
Noory has repeatedly announced on-air that he is committed to remaining the principal host of
"Coast" until at least 2012, a year frequently called the so-called "Doomsday". His commitment is substantiated by a long-term contract with Premiere Radio Networks, a subsidiary of Clear Channel Communications which also produces radio programs for Rush Limbaugh, Randi Rhodes, Dr. Laura, and Glenn Beck. Noory has stood by his foreboding notion that 2012 will be a year of calamitous change on a global scale.
On the August 17, 2007 broadcast, George Noory made a statement during the third hour that he had a meeting a few weeks ago with [[Premiere Radio Networks]] outlining his tenure. He stated that he wishes to sign another five year contract in 2012, extending his hosting duties until about 2017. Noory went on to mention, Noory has repeatedly vowed on-air that he will stay on C2C until he is "fragged out."
However, WorldNetDaily reports interest in a President Noory campaign in 2012. This might be response to comments such as:
On March 10, 2007, Noory introduced Art Bell for his Lifetime Achievement Award from "Radio & Records," the radio industry trade journal. The next week he replayed his introductory speech and Art Bell's acceptance speech. Noory revealed that although he has worked for C2C since 2001, that night was the first time he had met Art Bell in person.