Barb F. (befree) reviewed A Framework for Marketing Management, Second Edition on + 2 more book reviews
If you are interested in marketing, this is a good text to give you an idea of what marketing means. Most people equate marketing with advertising but advertising is just one facet.
Kotler is one of the top 2 marketing professors/authors in the US.
Kotler is one of the top 2 marketing professors/authors in the US.
