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A Framework for Marketing Management, Second Edition
A Framework for Marketing Management Second Edition
Author: Philip Kotler
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers wi...  more »
ISBN-13: 9780131001176
ISBN-10: 0131001175
Publication Date: 11/1/2002
Pages: 363
Rating:
  • Currently 3.3/5 Stars.
 2
3.3 stars, based on 2 ratings
Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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 reviewed A Framework for Marketing Management, Second Edition on + 2 more book reviews
If you are interested in marketing, this is a good text to give you an idea of what marketing means. Most people equate marketing with advertising but advertising is just one facet.

Kotler is one of the top 2 marketing professors/authors in the US.


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