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The Experience Economy : Work is Theater Every Business a Stage
The Experience Economy Work is Theater Every Business a Stage
Author: James H. Gilmore, Joseph B. Dine
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new e...  more »
ISBN-13: 9781565113503
ISBN-10: 1565113500
Publication Date: 1/10/2000
Pages: 180
Edition: 2audiocassettes
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Publisher: Highbridge Audio
Book Type: Audio Cassette
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