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Everyone's a Critic: Winning Customers in a Review-Driven World
Everyone's a Critic Winning Customers in a ReviewDriven World
Author: Bill Tancer
How businesses can harness the power of online consumer reviews — More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonde...  more »
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ISBN-13: 9781591846383
ISBN-10: 1591846382
Publication Date: 10/16/2014
Pages: 288
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Publisher: Portfolio Hardcover
Book Type: Hardcover
Members Wishing: 0
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