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Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Enterprise Onetoone Tools for Building Unbreakable Customer Relationships in the Interactive Age
Author: Don Peppers, Martha Rogers
A specific concept in sales strategy is examined in this book, aiming to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage. This is achieved by using customer databases and interactive communications. The book contains advice on implementing the one-to-one philosophy in one's ow...  more »
ISBN-13: 9780749917128
ISBN-10: 0749917121
Publication Date: 3/27/1997
Pages: 256
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Publisher: Piatkus Books
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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