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Emotional Value: Creating Strong Bonds With Your Customers
Emotional Value Creating Strong Bonds With Your Customers
Author: Janelle Barlow, Dianna Maul
Todays consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value--the economic value of customers feelings when they positively experience products and services--to th...  more »
ISBN-13: 9781576750797
ISBN-10: 1576750795
Publication Date: 4/1/2000
Pages: 310
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Publisher: Berrett-Koehler Publishers
Book Type: Hardcover
Members Wishing: 0
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