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The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business
The Elements of Persuasion Use Storytelling to Pitch Better Sell Faster Win More Business
Author: Richard Maxwell, Robert Dickman
"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know no...  more »
ISBN-13: 9780061179037
ISBN-10: 0061179035
Publication Date: 8/14/2007
Pages: 256
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Publisher: Collins
Book Type: Hardcover
Members Wishing: 1
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